What is Marketing?
Most people hear the word marketing and they think advertising. The truth is that advertising is just one part--albeit an important part--of a comprehensive marketing plan. A thoughtful, properly designed plan also includes a competitive landscape, promotional concepts, primary and/or secondary research, pricing, strategic positioning, people resources (beyond HR), and a guide to successful implementation of said plan. Amega Strategies works exclusively with small businesses to develop custom, actionable marketing plans. You started your business from a passion, and now you need a plan to turn your passion into profit. Let Amega Strategies help.